Jollibee will open its new flagship restaurant on Oxford Street at 9am on Saturday, 21 November, bringing its famous Chickenjoy to one of London’s busiest shopping streets.
The global fast food brand’s new site, on the corner of Oxford Street and Rathbone Place, just moments from Tottenham Court Road station, will be its 12th location in the UK.
It will be one of the largest Jollibee restaurants in the UK, with seating for around 122 diners across two floors. The site is designed for convenience, with digital ordering kiosks and dedicated pick-up areas for shoppers and late-night visitors.
Edward Arandia, general manager of Jollibee UK, said: “Opening our doors on one of London’s most iconic streets is a huge milestone for Jollibee. The energy and passion we’ve seen from our UK community since day one has been unbelievable, and the love for Chickenjoy just keeps growing. Whether you’re already a Jollibee regular or you’ve always wondered what the hype is about, we can’t wait to welcome everyone through the doors and bring a little more joy to the West End.”
Jollibee’s signature dish is Chickenjoy, a crispy fried chicken marinated in a family recipe and served with unlimited free gravy refills. The chain first arrived in the UK in 2018, drawing huge crowds, with fans camping overnight for a taste of its menu.
Other popular menu items include the Chicken Sandwich, a double hand-breaded fillet with garlic mayo and lettuce in a toasted brioche bun, and Chicken Loaded Fries, a UK-exclusive topped with crispy chicken and Sriracha mayo.
Jolly Spaghetti, served in the brand’s signature sweet-style sauce with cheese and sausage slices, is another customer favourite. For dessert, Jollibee offers the UK-exclusive Ube Cloud Crunch Sundae — also known as the “viral purple ice cream” — which combines creamy purple yam ice cream with crushed meringue. Fans can also enjoy the iconic Peach Mango Pie, a crispy pastry filled with warm peach and mango.
Jollibee’s bee mascot, known for his playful personality and viral social media appearances, will also make an appearance at the West End location, adding to the opening day excitement.
The Oxford Street opening follows months of anticipation, with the brand’s distinctive hoardings generating buzz among passersby. Jollibee has expanded quickly across the UK since its debut, with locations now in England, Scotland and Wales.
The brand’s growing popularity is fuelled by its blend of Filipino-inspired flavours and international fast-food favourites. With its newest opening, Jollibee aims to bring a little more “joy” to London’s West End.
The opening lands right in the middle of the West End’s festive season. Oxford Street has already switched on its Christmas lights, and the area is expected to be packed with shoppers in the run-up to Christmas — you can find the capital’s switch-on dates in our guide to London’s Christmas lights.
For anyone planning to be there on opening day, the doors open at 9am on Saturday, 21 November. Given the queues that greeted Jollibee’s UK debut in 2018, arriving early would be wise.
