London is getting an estate agent just for dogs — and it is completely free to visit.
The pop-up, by Dogs Trust, is called ‘Pawperty Partners’ and will be open on Friday, November 20 and Saturday, November 21 in Soho.
The estate agent will be celebrating the many ways people make their homes a happy place for their dogs. It will be offering a glimpse into the life of a dog-owner, from sacrificing sleeping space in bed to giving up their dream home if it is not suitable for their furry friends.
Dogs and their owners can browse property listings written from a dog’s point of view, showcasing the features that matter most to them.
Prospective residents are offered a “sunny garden, generous sofa, humans included”, with established sniffing routes and “a squirrel who has yet to respect the boundary”.
In one listing, the best seat in the house comes “already reserved” — a generously proportioned armchair “lovingly softened over many years”, while humans “have alternative seating and are expected to make sensible use of it”.
Each listing highlights what dogs need to feel happy and settled at home, from a quiet place to retreat to, to building up time alone gently and keeping on top of routine vet care.
Those who arrive when the dog estate agents are on shift, complete with “How can I help?” bandanas, will get a four-legged welcome. After stepping over the “wipe your paws” doormat, highlights include a map of local sniffing hotspots, a “rehomer of the month” display, and “paw-secco” for toasting.
Dogs Trust experts will be on hand to share practical tips on getting to know what makes each individual dog tick and how to create a home where they feel safe, settled, and happy. Rehoming experts will also be on hand for questions from anyone looking to adopt.
Entry is completely free and on a first-come, first-served basis, with goodie bags for lucky guests. Visitors can bring their four-legged friend along to explore the estate agent first hand; they are advised to keep them on a lead and be sure they are happy to be there, as it is expected to get busy.
Pawperty Partners — the Estate Agent for Dogs will be open to the public from 1pm–6pm on Friday, November 20, and from 9am–5pm on Saturday, November 21, at 4 Bateman Street, Soho, London.
Dogs Trust is the UK’s largest dog welfare charity, and the pop-up is a reminder that a happy home matters as much to a dog as to its owner — something a dog rescued from a house fire in Croydon would no doubt agree with. Soho is also in the festive spirit this month, with Camden Market’s Christmas ice grotto opening nearby on November 26.
