Willesden’s new Aldi will open its doors on Thursday, 26 November, at 8am, with four-time Paralympic hero Louise Fiddes cutting the ribbon.
Initial reports based on the store locator on Aldi’s website had suggested the supermarket would open on the former B&M site in Willesden High Road on 12 November. But the sign outside the new store now confirms the later date.
The store at 473 High Road will be managed by David Murray and run by a team of 30 staff.
Mr Murray said: “We can’t wait to open the doors to the new store in Willesden.”
“It’s set to be a special day and having Paralympic hero Louise Fiddes join us will make it a morning to remember.”
Fiddes will also hand out free bags of fruit and vegetables from Aldi’s Super 6 range to the first 30 customers in the queue.
She said: “I’m so excited to be opening Aldi’s new store; it will be great to chat to customers and a lovely way for me to thank Aldi for its support of ParalympicsGB.”
The new store will offer a full range of Aldi’s products, including fresh British meat, its Specially Selected range, exclusive beers, wines and spirits, and a Food to Go section.
The site was previously a Homebase, then a B&M store which closed in March 2025. Aldi bulldozed the old store and has been working since December to rebuild two new stores side by side on a larger footprint, with a 96-space car park.
The second store will be occupied by a B&M, although it is not known when that store will open.
Aldi has been named the UK’s Cheapest Supermarket for 2025 by consumer group Which?, for the fifth consecutive year.
The brand is encouraging Willesden charities and food banks to register with Neighbourly, a platform that connects businesses with local organisations in need of support. Charities that sign up will be able to collect surplus food and perishable items, including fruit, vegetables and baked goods, seven days a week. Any interested charities in the area can get in touch via aldi@neighbourly.com.
It is the latest supermarket opening in north-west London, after an M&S Foodhall opened at Elephant & Castle — and another new grocery opening for Willesden shoppers to look forward to before Christmas.
