Hundreds of fans queued on Oxford Street today as Selfridges opened a pop-up store selling exclusive merchandise for Grand Theft Auto VI.
Excited fans flocked to the department store today (Sunday 9 November) for the launch of the pop-up, which sells exclusive merchandise for the major sandbox game franchise.
Selfridges said: “Visit Selfridges London to take in the sights of Vice city on the store facade, shop fashion collaborations, get limited-edition merchandise and see a GTAVI supercar at the Corner Shop.”
Around 60 different items are up for grabs, including T-shirts, jackets, keychains, caps, tote bags and more. There is also a GTAVI branded varsity jacket priced at £2,500.
Queues were slowly moving, with some people near the back of the line saying they had been waiting for at least 20 minutes and expecting to wait much longer. Shoppers have a limit of six items, but much of the merchandise is reportedly already sold out.
Much of what is being sold can also be purchased on the Selfridges website. Fans can also enjoy things outside of shopping, such as taking in the GTA visuals on the digital screen outside the Selfridges building. From the window display, pedestrians can see a Cheetah supercar, a fictional car brand from the GTA world.
One woman, questioned about why there was such a large crowd, said once she realised: “All this for clothes about a game? It better be worth it.”
The pop-up comes as Oxford Street prepares for Christmas. The street’s Christmas lights switch on tonight, in the first traffic-free switch-on in nine years, and the new Harry Potter flagship shop opened on the street earlier this week.
