A brand-new Wetherspoons pub is set to open in the heart of London’s West End on Tuesday 17 November, creating 100 jobs following a £2.7 million transformation.
Named Piccadilly Hall, the pub is located on Shaftesbury Avenue in the former Coyote Ugly bar at the London Trocadero, a site steeped in entertainment history.
Hamid Da Silva, pub manager at Piccadilly Hall, said: “My team and I are looking forward to welcoming customers into Piccadilly Hall. We are confident that the pub will be a great addition to the area, offering great value food and drink for local people, workers, theatregoers and visitors from around the world.”
The opening is part of Criterion Capital’s broader plans to revitalise the Trocadero. The building also houses the Zedwell Piccadilly Circus hotel and now offers direct internal access for hotel guests to the new pub.
Vaq Farooq, chief executive of Criterion Capital Group, said: “Our food and beverage offering is expanding rapidly, and we are thrilled to be partnering with JD Wetherspoon. We are especially excited that Piccadilly Hall will be housed in the Trocadero, a building with a long history as a destination for dining and entertainment.”
“Since bringing Zedwell to the Trocadero in 2020, we have continued to look for creative ways to make use of the space. Together, Zedwell’s affordable accommodation and Wetherspoon’s reasonably priced food and drink will offer visitors a more accessible way to experience central London.”
The Trocadero’s history stretches back centuries. In the early 17th century, tailor Robert Baker built Piccadilly Hall on land he owned in the area. He became known for making fashionable collars known as “piccadils”, which eventually lent their name to Piccadilly itself. In 1896, J. Lyons & Co transformed the former Trocadero Music Hall into a restaurant that became a popular West End destination.
The new Wetherspoons pub will be open from 7am to midnight, seven days a week, serving food until 10pm. It will offer a wide range of real ales, traditional ciders, craft beers and bottled drinks from local and regional brewers. The pub is family-friendly, with children welcome until 9pm when accompanied by an adult. Inside, historical photographs and artwork celebrating the area’s past will be prominently displayed.
